This project was codenamed Flagship (F1) and the fruit of the project became a sedan with enough torque needing to reach 250 km/h while remaining silent with noise levels under 60 decibels at 96 km/h. At the period, these benchmarks were believed to be impossible. However, the team’s efforts paid off and six years later the revolutionary Lexus LS400 drove off the production line and made its poignant debut on competitor turf in Germany. It also made an unforgettable impression with a television advertisement that spotlighted the engineering of the LS by balancing a stack of delicate champagne glasses on its hood. Despite the fact that the fact that the luxury vehicle was on rollers, which shifted between periods of accelerations up to 233km per hour, sharp turns and sudden stops, the pyramid of champagne glasses did not stir. The delicate glasses remained intact due to Lexus’ powerfully engineered engine and drivetrain that produce no vibrations.
To enhance the luxury interiors of the LS, designers worked effortlessly to create an upscale interior cabin, seeking inspiration from all luxury architectures or craftsmanship outside of automotive realm.
Moving forward, Lexus repeatedly redefined the luxury automotive industry with a series of innovations, lie the world’s first hybrid vehicle, RX400h. Under the leadership of Mr. Akio Toyoda (Lexus International, Chief Branding Officer & Master Driver and President, Toyota Motor Corporation) – Lexus has been innovative, cutting-edge, progressive and youthful aligning with other worlds of luxury like design, technology, culture and fashion.