Discover the latest news from Lexus, both here in Lebanon and around the globe.
New Lexus IS combines sporty styling and sophisticated performance
Striking a perfect balance between sportiness and sophistication that embodies the aspirations of customers in the region, the 2021 Lexus IS has been launched in the Middle East. The latest version of the popular vehicle remains true to its foundation as a front-engine, rear-wheel-drive sports sedan, while expanding on the qualities that have built its loyal following.
Star-studded lineup of Judges and Mentors Announced as Lexus Design Award 2021
Lexus has unveiled its full lineup of judges and mentors for the Lexus Design Award 2021, and is reminding emerging designers that they have only a few days remaining to submit their entries before the 11 October 2020 deadline. Now in its ninth year, the annual design competition was established as a global platform to nurture the next generation of creators, and offers a once-in-a-lifetime opportunity for talented designers from around the world.
Lexus Design Award 2021: Call for Entries Now Open
Lexus proudly continues its support of next-generation creators with the launch of the Lexus Design Award 2021
The ninth edition of the annual program offers a unique opportunity for six finalists to be mentored by some of the most respected names in the design industry
The finalists’ prototypes will be showcased to a global audience as part of the prestigious Milan Design Week
Lexus Creates: Culinary Perspectives
Celebrating the diverse flavors of global cuisine, Lexus International invites readers to embark on a unique culinary journey with the launch of Culinary Perspectives, its first digital cookbook. In the first of two installments, the cookbook offers insights on the brand’s culinary partners, who share an enticing menu of recipes featuring exotic flavors from the Eastern and Australasia regions. Each recipe has been enjoyed during previous Lexus events around the world.
Lexus Returns to Design Miami/ as Official Automotive Partner; Design Exhibitor
Lexus has joined the 2019 Design Miami/ fair as the official automotive partner for the second year, underlining the marque’s passion for design at the global forum for the most influential collectors, designers, curators and critics from around the world.
Lexus Design Award 2020: Call for Entries Now Open
Lexus continues its commitment to nurturing up-and-coming designers by launching the eighth Lexus Design Award. The program offers a unique opportunity for six finalists, handpicked and mentored by some of the most respected names in the design industry. Prototypes to be showcased to a global audience at the world-renowned Milan Design Week.
René Moawad Foundation Event
The René Moawad Foundation (RMF) organized its annual fundraising event (3rd fundraising dinner in Lebanon) at BIEL on June 19, 2019. During this event, the RMF Recognition Award was presented to Lebanese Red Cross. In addition, RMF Lifetime Achievement Award was presented to Mrs. Rose Choueiri (Honorary Chairman of Choueiri Group). The exclusive distributor of Toyota and Lexus in Lebanon, Boustany United Machineries Company (BUMC s.a.l.) was honored to support RMF to persevere in its endeavor to empower people in Lebanon and safeguard their dignity capacities as citizens.
GAZOO Racing’s Lexus LC sweeps first place in SP-PRO of 24 Hours of Nürburgring
Overcoming the challenges of one of the world’s most demanding circuits, the No.56GAZOO Racing’s Lexus LC, driven by Takeshi Tsuchiya, Takamitsu Matsui, Naoya Gamo, and Yuichi Nakayama,made a remarkable debut race and claimed the first position in the SP-PRO class of the 24 Hours of Nürburgring endurance race recently in Germany.
Lexus ES 300h crowned ‘Best MidsizeLuxury Sedan’ at Middle East Car of the Year awards 2019
Lexus’ enduring commitment to excellence in engineering, innovation, and driving dynamics has once again been highlighted with a prestigious industry recognition. The brand’s tireless pursuit of emotional design, exceptional comfort and class-leading performance was endorsed recently when the Lexus ES 300h was honored in the ‘Best Midsize Luxury Sedan’ category at the 2019 Middle East Car of the Year (MECOTY) awards, one of the premier annual award ceremonies for the region’s automotive industry, which took place in Abu Dhabi, UAE.
Corporate Citizenship Award: Blood Donation
The top management of BUMC s.a.l. is honored and incredibly proud to announce that two of its employees donated blood to a person in need:
• Mr. Rabih Debes
• Mr. Ali Salhab
We believe in the importance of society and respect of people as per the Toyota Way. The Toyota Way, the framework of BUMC’s guiding principles defines not only our corporate culture - but also outlines the fundamental values of our employees in every aspect of their work and day-to-day lives. The Toyota Way is built on Respect for People, which embraces Respect and Teamwork. The two staff members embodied these traits and we are thankful for their contribution.
We’re so proud and excited to have such inspiring staff who work hard to make a positive impact on people and society.
BUMC Recognizes Top Employees During FY2018
Each year the exclusive distributor of Toyota and Lexus in Lebanon, BUMC s.a.l. recognizes staff members who make exceptional contributions to customer satisfaction, team-building and corporate dedication to road safety. BUMC acknowledges that staff members play an integral role in achieving its goals and image as the pioneer automotive distributor in Lebanon. Therefore, the selection process of employees in each department is not a decision taken lightly. All members of the BUMC family are encouraged to nominate staff and colleagues who are deserving of this special acknowledgment.
Embassy of Japan Celebrates Emperor’s Birthday
The Embassy of Japan celebrated the Emperor’s Day at the Phoenicia Hotel in Beirut, Lebanon amongst diplomats, Lebanese businesses (who distribute and market Japanese brands), government officials, and embassy officials. The Emperor’s Day is a public holiday during the Japanese year celebrated on the birthday of the reigning Emperor.
Lexus LC 500 steals the show in seventh round of the 2018 AUTOBACS SUPER GT500 with top-four sweep
Lexus teams have claimed atop-four finish in the GT500 class at the 300-km Autopolisrace, in the seventh round of the 2018 AUTOBACS SUPERGT series, which was held recently at the Autopolis circuit in Oita Prefecture, Japan. The No. 1 KeePer TOM'S LC 500took home victoryand the No. 36 au TOM'S LC 500 finished second in the race, followed by the No. 19 WedsSport ADVAN LC 500 and the No. 38 ZENT CERUMO LC 500.
Redefining luxury on water: Lexus unveils flagship yacht LY650
Celebrating a new milestone in its evolution as a global luxury lifestyle brand, Lexus has recently unveiled its flagship luxury yacht – LY 650. As the first production maritime expression of Lexus design language, L-finesse, the new yacht captures the essence of Lexus’ ongoing pursuit to achieve new frontiers in luxury experiences both inside and outside of the automotive world and picks up from where the stunning Lexus Sport Yacht Concept left off.
Lexus shines at 2018 AUTOBACS SUPER GT500 Series with a one-two finish in Round 5
Lexus has taken its remarkable performance in the 2018 AUTOBACS SUPER GT500 Series to a new level, with Kazuki Nakajima and Yuhi Sekiguchi clinching victory at the wheel of the No. 36 LC 500 auTOM’S in the fifth roundof the season. Held recently at Fuji Speedway in Shizuoka Prefecture, the closelyfought 500-mile contest also saw the No. 1 LC 500 KeePer TOM’S speed to a podium finish, as Ryo Hirakawa and Nick Cassidy emerged as the second fastest team in the GT500 class race.
Lexus sweeps the board in fourth round of 2018 AUTOBACS SUPER GT 500 series
Lexus powered to an overwhelming victory in the GT500 class race in the fourth round of the 2018 AUTOBACS SUPER GTseries held recently at the Chang International Circuit in Thailand, taking the first four places in the race. The No. 39 Lexus LC 500 DENSO KOBELCO SARD driven by Heikki Kovalainen and Kamui Kobayashi, claimed its first win of the season,which also gave Kobayashi his first-ever GT500 win.
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Extending its stunning performance at the 2018 AUTOBACS SUPER GT 500 series, Lexusclaimed two podium finishes in the second round of the GT500 class held recentlyat Fuji Speedway. The No. 39 Lexus LC 500 DENSO KOBELCO SARD, co-piloted by HeikkiKovalainen and ShoTsuboi, finished second, while the No. 38 Lexus LC 500 ZENT CERUMO, driven by Yuji Tachikawa and Hiroaki Ishiura, scored third place in the closely-fought 500-km race.
Japanese National Day Celebration
On the celebration of Japan’s National Day (the Emperor’s Birthday) - the Japanese embassy held a reception at the Phoenicia Hotel on December 6, 2017. The embassy officials, diplomats, along with Lebanese businesspersons who distribute and market Japanese brands attended the event.
Lexus LC 500’s debut performance steals the spotlight at 2017 AUTOBACS SUPER GT series
After the conclusion of the eighth and final round of Japan’s dramatic SUPER GT championship in Motegi, Lexus secures two podium finishes, winning the 2017 AUTOBACS SUPER GT series, with #37 KeePer TOM’S Lexus LC 500 crowned as overall champion of the 2017 season. Despite being new to the series this year, the Lexus LC 500 dominated the top GT500 class from the start, with the six entrants accumulating a total of 14 podium finishes, of which five were outright wins, while KeePer TOM’S’ total championship points reached 105.
World-renowned architect Sir David Adjaye joins elite judging panel for Lexus Design Award 2018
Lexus has announced the addition of visionary architect Sir David Adjaye as the newest judge for Lexus Design Award 2018, a prestigious international competition that seeks to discover and nurture a new generation of creative talent. Adjaye, one of the most influential architects of his generation, complements an already world-class panel of judges that also recently added innovative architect Shigeru Ban. Through the Lexus Design Award, Sir David Adjaye and other judges will identify and recognize the next wave of global creators and designers.
Renowned designers and architects to judge and mentor aspiring global talent at Lexus Design Award 2018
The judges and mentors for the Lexus Design Award 2018 have been recently announced. Now in its sixth year, this prestigious international competition seeks to discover and nurture a new generation of talent. The event attracts thousands of aspiring creatives from around the world and inspires them to challenge common paradigms with unconventional design ideas to make our world better. Twelve winning finalists selected by an elite creative design panel of judges will have their concepts showcased at Lexus Design Event in Milan, 2018. An experience of a lifetime awaits four of these finalists, who will be mentored by some of the world’s top designers and architects. They will also receive funding (up to 3 million JPY or approximately $25,000) to bring their visions to life.
Fourth straight victory for Lexus in 2017 SUPER GT 500 series
Lexus stormed to its fourth consecutive victory in the 2017 AUTOBACS SUPER GT 500 series as the reigning champions Heikki Kovalainen and Kohei Hirate, in their No. 1 DENSO KOBELCO SARD LC 500, came from seventh position on the starting grid to take their maiden win of the season at the Sportsland SUGO circuit in Miyagi Prefecture, Japan. The No. 6 WAKO’S 4CR LC 500, driven by Kazuya Oshima and Andrea Caldarelli, finished third in the race to consolidate Lexus’ runaway lead in the manufacturer’s standings.
Lexus LC 500 takes first two podium places in penultimate round of SUPER GT500 series
Giving it the upper hand in the 2017 AUTOBACS SUPER GT championship, Lexus landed a stunning pole-to-win victory, the fifth of the season, in the penultimate round of the SUPER GT500 series, held recently at the Chang International Circuit in Thailand. Driven by Ryo Hirakawa and Nick Cassidy, the #37 KeePer TOM’S LC 500 finished first, followed by the #6 WAKO’s 4CR LC 500 in second place. The Lexus team KeePer TOM’S now leads the Team Ranking of the series with 87 points, while Hirakawa and Cassidy lead the Driver Ranking with 69 points.
Lexus Short Film ‘Game’ wins the Bronze Lion in Cannes
Lexus and The Weinstein Company have announced that Jeannie Donohoe’s film Game has won a Bronze Entertainment Lion for Cinema and Theatrical Fiction Film at Cannes Lions. Game, about a young athlete who defies the odds to pursue a sports passion, was one of four films released this year as part of Season 3 of the Lexus Short Films series.
Lexus Short Films aims to engage with film enthusiasts and audiences to develop and nurture a new generation of emerging filmmakers. Now in its fourth season, the series continues to exemplify Lexus and The Weinstein Company’s shared commitment to arts and innovation by recognizing and supporting up-and-coming talent. Submissions are now open for Season 4 until August 24th, 2017 at www.withoutabox.com/LSF.
Lexus dominates Super GT500 podium at Fuji Speedway
Following its astonishing monopoly of the top six places in its race debut at Okayama, the Lexus GAZOO Racing LC 500 delivered yet another podium lock-out in the second round of the 2017 AUTOBACS SUPER GT series. A pole-to-flag victory for the #38 ZENT CERUMO LC 500 driven by Yuji Tachikawa and Hiroaki Ishiura gave the Lexus team a well-deserved win on Fuji Speedway – the spiritual home of Lexus high-performance models.
The #6 WAKO’S 4CR LC 500 and #37 KeePer TOM’S LC 500 took second and third place respectively to complete the second straight podium sweep for Lexus. More than 90,000 spectators packed the venue for this mid-week event, watching the 500-km endurance race unfold through high-speed, bumper-to-bumper racing and a minimum two-stop pit strategy.
Celebration Dinner: Toyota Motor Corporation & Boustany United Machineries Company s.a.l.
The exclusive distributor of Toyota and Lexus in Lebanon, Boustany United Machineries Company s.a.l. (BUMC) was pleased to host two officials from Toyota Motor Corporation (TMC) to Lebanon, Mr. Nobuyuki Takemura, General Manager and Mr. Yusuke Omi, Group 4, Sales and Marketing Dept. 2, Middle East & North Africa Div. The purpose of the visit was to acknowledge BUMC’s recent achievements and hereafter present both customer satisfaction and marketing awards. After a warm welcome at BUMC’s headquarters, Toyota-Lexus City in Hazmieh - the day of meetings ended with a Celebration Dinner.
The Celebration Dinner was held at Le Grey Hotel at Indigo on the Roof located in the downtown area. Dr. Fred G. Boustany, President & CEO of BUMC s.a.l. welcomed the TMC guest, and BUMC’s managers and board. Thereafter, Mr. Takemura expressed his appreciation to BUMC’s team for their hard work and dedication to customer satisfaction and safety.
Lexus GS F emerges as the people’s choice at 2017 Middle East Car of the Year Awards
Lexus continued its winning streak at the region’s biggest annual automotive awards program as its high-performance luxury sedan Lexus GS F took home the ‘Public Car of the Year’ award at the fourth edition of the Middle East Car of the Year (MECOTY) Awards. This award marks the third successive year that Lexus has been recognized at MECOTY.
The GS F is the most powerful sedan that Lexus has offered yet. The car combines the versatility of a sedan with the agility and dynamic character of the ‘F’ brand, which stands for the fast and dynamic response, high efficiency and seamless performance on everyday roads and on racetracks that can be enjoyed by everyone.
BUMC s.a.l. awarded 2016 Toyota Customer Service Excellence Award
Boustany United Machineries Company s.a.l. (BUMC), the exclusive distributor of Toyota and Lexus in Lebanon was awarded the 2016 ToyotaCustomer Service Excellence Award by Toyota Motor Corporation. BUMC was recognized for its efforts in customer service enhancement activities.
The award not only represents the daily efforts of BUMC’s staff but also their dedication to treating customers exactly as one would treat a closest family member or friend. This accountability is especially fundamental as there are few traffic regulations in Lebanon (a country where automotive ownership is a necessity due to a lack of centralized public transportation) and therefore, drivers face poor road infrastructure and extraordinary traffic. Hence, BUMC s.a.l. has an added responsibility for driver and road safety by ensuring a safe and effective adherence to the automotive value chain and Toyota Motor Corporation guidelines.
BUMC remains dedicated to its customers and ensuring road safety, one driver at a time.
Lexus and Toyota Top J.D. Power Vehicle Dependability Study for the Sixth Consecutive Time
Toyota Motor Corporation’s luxury brand, Lexus won the highest vehicle ranking in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS). VDS is a measure of the problems experienced after three years of ownership. The ranking results come at no surprise to consumers and automotive experts alike, as Lexus has completely dominated the chart for six years.
In addition to being recognized as the most dependable automotive brand, three of Lexus’ models were awarded within each segment, as follows:
• Lexus ES: the executive sedan topped the “Compact Premium Car Segment”
• Lexus GS: the sporty sedan was awarded the highest ranking within the “Midsize Premium Car Segment”
• Lexus RX: the iconic crossover was crowned the best “Midsize Premium SUV”
No. 39 Lexus RC F DENSO KOBELCO SARD clinches victory at final round of GT500 class race, wins 2016 AUTOBACS SUPER GT series
A strong and consistent run by the No. 39 Lexus RC F DENSO KOBELCO SARD, driven by Heikki Kovalainen and Kohei Hirate, in Round 8 of the 2016 AUTOBACS SUPER GT series kept the Lexus camp in the driver’s seat throughout the final leg of the GT500 class race. The final round was held at the Twin Ring Motegi in Tochigi Prefecture, Japan, where other Lexus racers too put up a strong fight for the big prize.
Pole positions in the final race were dominated by Lexus cars as No. 6 LexusRC F WAKO’S 4CR and No. 19 Lexus RC F WedsSport ADVAN took the second and third spots. No. 36 LEXUS RC F au TOM’S and No. 37 Lexus RC F KeePer TOM’S battled fiercely to take the fourth and fifth positions.
Lexus Short Film Winner Jeannie Donohoe’s film premiered at the Napa Valley Film Festival
Lexus and The Weinstein Company premiered an exciting new film, Game, created and directed by the award-winning filmmaker Jeannie Donohoe, at the Napa Valley Film Festival. An alumna of Columbia University’s graduate film program, Donohoe has written and directed several short ﬁlms, including Lambing Season and Public. Donohoe is currently developing her ﬁrst feature-length ﬁlm, Flock.
The plot of Game involves a high school sophomore who relocates to a new high school and decides to try out for the reigning state champion boys’ basketball team. On the court, the player demonstrates extraordinary skill, worthy of making the roster. However, when the team discovers this student’s shocking secret, the storyline is taken to a whole new level. Game also features a performance by Canadian actor and three-time NBA champion Rick Fox.
BUMC was given the Green Pledge by Lebanon Opportunities
BUMC s.a.l., the exclusive distributor of Toyota and Lexus in Lebanon, was given the Green Pledge by Lebanon Opportunities - Green Business Initiative for its ongoing efforts to remain environmental friendly. Based on the recommendations of the United Nations Environmental Program, the Corporate Green Pledge provides a list of 8 green engagements to companies and organizations that allow them to become environmentally friendly in a feasible manner. The following initiatives are taken by BUMC that contribute to saving the environment and raising awareness of green-friendly behaviors and technologies
Lexus and EuropaCorp Unveil 28th Century Spacecraft ‘SKYJET’ in Upcoming Sci-Fi Epic: ‘Valerian and the City of a Thousand Planets’
An epic teaser trailer unveiled online recently (http://valerianmovie.com), giving fans a long-awaited first look at footage from the film. Viewers will also get a first glimpse of the SKYJET maneuvering through the intergalactic citadel of Alpha.
The Valerian team created the SKYJET with the ambition of featuring a vehicle grounded in reality but befitting of the Valerian world, set 700 years in the future. The creative team met with Lexus’ Chief Engineer, Takeaki Kato and the Lexus design team, to discuss incorporating believable, imaginative technologies and contemporary design cues into the final iteration of the SKYJET.
Twin Triumph for Lexus RC F in Round 7 of the 2016 AUTOBACS SUPER GT series
The WedsSportADVAN Lexus RC F driven by YuhiSekiguchi and Yuji Kunimoemergedvictorious in the GT500 race class after leading from start to finish in the seventh round of the 2016 AUTOBACS SUPER GT series, which took place recently at the Chang International Circuit in Thailand.Lexus RC F earned a second podium finish in the much-anticipated race of the season with the Wako’s 4CR Lexus RC F team comprising Kazuya Oshima and Andrea Caldarellisecuring third place.
Starting the race from pole position, WedsSportADVAN Lexus RC F put on a stupendous performance under bright and clear weather conditions to hold itslead all the way to the finish line, running virtually unchallenged to provide the team withits first victory in the GT500 class.For the Lexus RC F it was the second win of the season and second in a row following its victory in the last round at the Suzuka Circuit in Japan.
Sales Force Certified through Lexus E-Learning
BUMC s.a.l. is happy to announce that its entire sales team completed and passed the Lexus e-learning course on the new generation Lexus LX570. The exercises and quiz format designed by Toyota Motor Corporation ensured that the E-Learning process was not only informative, but also enriching through videos and rich graphics. The course covered the new generation LX570’s design concept, unique selling points, and its advantages over its competitors. The Lexus sales team all completed and passed the e-course with recognition from Toyota Motor Corporation.
The Lexus e-course experience further supplemented the intensive training done by the sales team in-house in order to serve our customers better through advanced product knowledge.
Lexus Short Film Winner Kev Cahill's Film to Premiere at Raindance Film Festival
Lexus and The Weinstein Company will be heading to Raindance Film Festival opening night to premiere an exciting new film The Nation Holds Its Breath, created and directed by Kev Cahill, an award-winning writer and director. Cahillcomes from a VFX background and is a front runner in this space – known for his dedicated work on popular films such as The Huntsman: Winter’s War, Thor: The Dark World and Alice Through the Looking Glass. Cahill has also contributed to the hit HBO television series Game of Thrones. This experience coupled with his directorial expertise, has launched his career not only within the digital industry but also the film and television industries overall.
The Nation Holds Its Breath is one of four films being produced by Joey Horvitz of The Weinstein Company as part of this third season of Lexus Short Films which is a partnership between Lexus International and The Weinstein Company to support up-and-coming filmmakers.
Lexus tastes success once again with second place finish for DENSO KOBELCO
RC F thereby making it a very successful race for Lexus with 4 positions in the top 5. The race took place recently at the Sportsland SUGO (Miyagi Prefecture) in Japan.
At the start of the race, the No. 6 WAKO'S 4CR RC F (Andrea Caldarelli) was in pole position. However, Andrea lost the lead when his car became involved in a collision in the sixth lap.By lap 16, the No. 38 ZENT CERUMO RC F moved into the lead, and approaching it from behind was the No. 39 DENSO KOBELCO SARD RC F (Heikki Kovalainen) that had been moving up steadily from its 8th-position grid start.However, the LexusRC F cars lost their grip on the lead soon afterwards.
BUMC s.a.l. Expansion of Service Center & Spare Parts Counter in Verdun
With the objective of accommodating its customers, BUMC, the exclusive distributor of Toyota and Lexus in Lebanon, has launched the expansion of its 3-S (Sales, Service & Spare Parts) Branch in Verdun. The newly developed Service center and Spare Parts counter are located conveniently in the heart of Beirut in Chouran - Unesco.
Toyota is the number one car manufacturer in the world, it is our duty to accompany this tremendous achievement with best-quality service and after-sales centers in order to obtain the greatest customer satisfaction possible. At the end of the day, our customers are what matters. The Service center provides value to customers through value-enriched experiences created through trained engineers and technicians trained according to Toyota Motor Corporation standards in a state-of-the-art, safe and comfortable environment. The first-hand expertise of BUMC is structured to ensure the best and affordable possible vehicle treatment for all Toyota and Lexus owners.
Lexus and The Weinstein Company Premieres Winners of Lexus Short Films Series at Global Film Festivals
Lexus and The Weinstein Company recently premiered two short films selected from thousands of submissions at global film festivals,to kick off the third Lexus Short Films series, which is held this year under the theme ‘Anticipation’.
The first film to be premiered at Tokyo Short Shorts Film Festival was Alexis Michalik’s short film ‘Friday Night’. This film features a story about a mother named Claire who, while visiting her daughter studying in France, is thrown into the midst of a citywide attack. In a place where she does not speak the language or know her way around, she is forced to navigate in the dark of night in a desperate search to find her daughter and ensure her safety.
Lexus LC 500grabs Eyes On Design Awards at Fakio American International Auto Show
The all-new Lexus LC 500 luxury coupe grabbed two awards for design excellence on its debut at the 2016 North American International Auto Show (NAIAS), which was held recently in Detroit, U.S.A. The provocative, athletic flagship car bagged the 2016 Eyes On Design Award for Design Excellence in the Production Car category and for Interior Design.